…at the risk of sounding 'sad' I quite enjoyed Horizon tonight…quite philosophical as well as scientific. I was really chuffed with myself for picking up on how Plato related to it and could understand Schrödinger’s cat ‘cos of work but the best bit was the constant look of bewilderment/confusion on Alan Davies' face all the way through the programme...bet he wished he'd just got a ruler.
Years ago when I managed the Corporate graduate attraction and recruitment we did an advertising campaign based all around famous scientists and engineers…we did T shirts with logos including; ‘No, no, no Galileo’, ‘Put Pythagoras in a corner’, ‘F*ck Freud’, ‘Burn Bunsen Burn’, ‘Have you seen Schrödinger’s pussy’ & ‘Pavlov’s my b*tch’ It was a really creative, off-the-wall campaign...loved the idea of playing on words and possible double entendre for such a seemingly stuffy subject. We had a game on the company website called ‘Find Einstein’s Relatives’ (viral marketing - definitely the thing for students!)… I remember having to present it to the grey-suited, middle-aged Board and them being completely shocked and ‘anti’ the approach initially until we showed them the research we’d done with the target group and they finally, grudgingly relented. It was a bold move from the Civil Service mentality…such a good campaign which won quite a few recruitment advertising awards…. miss the chance to be creative…
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